2010?

Coach CEO Lou Frankfort made an interesting comment in his CNBC interview right before the close. He mentioned that China could be huge for them and gave 2010 as a timeline for this possibility.

What makes this interesting is that the CEO is thinking about a long-term strategy over a period of years. All too often investors are worried about the next two weeks. The short-term mentality of the investor vs. the long term strategy of the company needs to be reconciled by the investor, for the most part.

This is not a call to by Coach, I have no idea whether the company can make hay in China or not but it is important to realize that a company you own probably cares more about the next few years than the next couple of points in the stock price. This makes trading even more challenging.

Does this matter? Maybe not but if you bought an oil stock or an emerging market stock two years ago and just held you probably have a double.