Wikinvest Wire

Thursday, March 09, 2006

Revisiting Google

You don't need me to tell you that Google has become a more complicated stock to own recently. The shares have fallen considerably from it high, although I'm not sure it would be correct to think of it as a panic down.

The stock is very close, price-wise, to where I sold it last October. I have written a few times that I don't understand the stock as well I think I did before but it feels like it can still trend lower. The next $20 could easily be higher but I think the stock may go as low as $300. I am not sure how much of the selloff is justified by the fundamentals and how much is the fear/greed balance tipping toward fear but this is a tough stock for now.

Most of the problems/controversy has to do with the advertising. There seems to be an issue with running up the ad bills for companies by competitors. I don't know what the best fix is but the monetizing of websites stands to be an important thing in the future.

My ad-sense generates about $200 per month. It is possible that in a couple of years the revenue could almost be significant. Where this is the case with my site it must also be the case with others that one day it could be a moneymaker.

I think the evolution of monetizing blogs could make for a better blogosphere in the future. In the mean time I will continue to avoid Google stock.

10 comments:

Anonymous said...

Roger, as a fellow Adsense user I would suggest you remove that "click away" sentence. I have known other website owners who got banned from using Adsense for as little as that.

Given the current state of the company and click fraud - any enticement - no matter how small - might be misconstrued. It is after all against the terms of the agreement :-)

Anonymous said...

Short Google it is going to $100.

Anonymous said...

AdBlock for Firefox is awesome. I don't see any ads. Once ad-blocking picks up more steam Google is toast.

Anonymous said...

Roger that ... I use Firefox exclusively and with AdBlock enabled, I am immune to >90% of the ads.

Also, doesn't Google toolbar for IE also allow users to block ads ? Can someone explain this cannibalistic strategy ?

Does the new version of IE have adblock built-in ? Knowing M$FT, I am guessing they would love to choke GOOG revenue stream.

Roger Nusbaum said...

are you talking about pop-ups or banner ads on a site?

I am not aware of browser software that block an ad displayed on a web page, but then again I am a luddite.

Anonymous said...

For Firefox, this extension will block most all ADS:
http://tinyurl.com/dtqmt

But for IE ... I was mistaken about the google toolbar ... it only blocks popups for IE.

Tip for M$FT - Design new IE browser to block ADs and I will short GOOG :-)

Max

Anonymous said...

Combine it with this extension:
https://addons.mozilla.org/extensions/moreinfo.php?id=1136
and watch Roger's monthly revenues plummet! :-)

Roger Nusbaum said...

lemme see if I have this straight, you would like to see bloggers' meager revenue plummet?

That would discourage a lot of bloggers that don't have other jobs and just trade their account. It also stifles the entrepreneurial spirit that exists in the blogosphere.

The content is free and the ads are far from instrusive.

Despite my thoughts about those comments I am not deleting them but I thought about it.

Anonymous said...

Roger, my comments were meant to bring into question the current valuation that GOOG commands.

Your site is one of the few $$ blogs I periodically visit. I bear no ill will towards bloggers.

Max

Anonymous said...

Roger, I don't want to see blogger's ad revenues plummet. I was just raising the point that the tools necessary to block all ads from all blogs DO exist! So no blogger should rely on ads, and like Max, to call into question GOOG's valuation.

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