Wikinvest Wire

Friday, October 22, 2004

CNBC's Personal Finance Help?

Every Friday at about an hour after the open CNBC has a Financial planner come on for 90 seconds to give advice that is so generic it could not possibly help anyone. And it is always either Al Gobo (today's guest planner), Vern Hayden or Kathy Boyle. As we all know there are only three financial planners in the world. This is great for a comparison between CNBC and sister stations CNBC Europe and CNBC Asia. The typical interview on US CNBC is 90 seconds to two minutes. The foreign CNBC's typically average four minutes for an interview. Four minutes gives the viewer a chance to hear some real insight. Even if the opinion is bad a viewer can learn by pick apart who is dumb and learn from someone who is smart.

Ted David asked Gobo about every type of asset class that exists and for whom each one would be appropriate for... all in 90 seconds. Complete waste of time. In the early 1990's CNBC has entire TV shows after the market closed devoted to personal finance. Maybe they should return to that?

I'll write more, later today.

1 comments:

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